The job search is not what it used to be. I've met with over one hundred job seekers from a variety of backgrounds who tell me the same thing: "I have the skills but I'm not getting any leads."
I also hear quite often that social media is "for kids", "for the younger generation", "not my thing", and "a waste of time."
Well, ready or not but the job search is shifting towards a social media career hunt. I've said before that the least productive thing that you can do for your job search is sit on monster.com (or any job posting site) for hours upon hours. You have to get yourself out there, make connections, and get your name known. Establishing a web presence is one of the ways to do that.
Consider this: a resume is just a piece of paper. A web presence gives you the platform that you need to showcase your writing skills, unique perspectives, and interesting insights. It's a living and breathing portfolio.
Three ways that a web presence is key for a job search
It establishes yourself as a knowledgeable resource in an industry
It keeps you informed on latest trends, current events, opportunities
It connects you to others who can give you new information and leads
Best of all, establishing a web presence creates confidence in yourself and your talents that can give you a much-needed ego boost in your career search.
To get started, I recommend the basics: a LinkedIn profile, a blog, and a website. You can expand to Twitter, Google +, YouTube, Instagram, Tumblr, etc. but the key is to find something that fits for you that you'll stick with.
Do you have an established web presence? What are your recommendations for job seekers?